CADENCE DISTRIBUTION set to enhance and expand the brand profile of Rotel and Michi in the UK and Ireland.
London, 23th February 2024 – Cadence Distribution is thrilled to announce it has been appointed by Rotel, a leading manufacturer of high-performance audio/video products, as its exclusive distribution partner in the United Kingdom and the Republic of Ireland. The partnership is effective immediately.
This new collaboration signifies Cadence Distribution’s continued efforts to cultivate and broaden its brand portfolio, and is part of Rotel’s ongoing commitment to enhancing its brand presence, market support and product accessibility in the UK market. The appointment follows Rotel’s successful review of its distribution strategy for mainland Europe in 2023, resulting in new distribution partners for Germany, Switzerland, France, Benelux and Finland, with each partner selected on their alignment with the company’s future brand vision.
With over six decades of experience delivering premium audio solutions, Rotel has earned a global reputation for producing high performance audio systems. By joining forces with Cadence Distribution, Rotel aims to further strengthen its presence in the UK and Ireland through a network of dealers and channel partners who share the same dedication and passion as the Rotel family-owned and operated brand.
Cadence Distribution’s expertise in distributing premium audio brands is readily acknowledged in the UK and the company brings a wealth of industry knowledge, plus a well-established network of dealers and retailers, to the partnership. Their dedication to customer service and their understanding of the UK audio market makes Cadence Distribution the ideal UK partner for Rotel.
“We are excited to partner with Cadence Distribution to expand our reach in the UK,” said Peter Kao, Managing Director, and 3rd Generation Family of Rotel. “Their brand portfolio and reputation for excellence make them the perfect partner to help us bring Rotel and Michi products to even more audio enthusiasts, music lovers, and audiophiles across the region.”
As part of this partnership, Cadence Distribution will be responsible for distributing the full range of innovative Rotel and Michi products throughout the UK. Cadence will further provide an unparalleled level of service and support to both consumers and dealers.
“Rotel and Michi are brands that have always resonated with our team’s rich heritage,” adds Paul Clewes, Head of Operations at Cadence Distribution. “This makes our partnership a natural fit. We are excited to represent both brands to a new generation of audiophiles, always honouring the loyal ones who have consistently celebrated Rotel and Michi for their superior performance and exceptional value.”
The partnership with Cadence Distribution is effective immediately with products expected to begin arriving into the UK in April 2024.
For more information about Rotel or Michi and its range of products, please visit www.rotel.com or www.michi-hifi.com.
For inquiries regarding dealership opportunities in the northern UK, please contact Paul Clewes at [email protected].
For sales in the southern region, please contact Ian Sutton at [email protected].